Who blogs? Who’s active on social media? If you answered ‘yes’ to either of the questions, then you should know that you are the world’s new age news reporters and you have fast access to these reports!
In light of recent, national events, the value of online resources and social media is being realized more and more. No longer do viewers and listeners have to wait until a show’s regularly-scheduled broadcast time to hear the latest news. News updates can be retrieved at a post’s notice.
Social media privileges its users to access news updates 24/7. World, national, and local news channels are available online for follow, and updates are available during or shortly after the event’s occurrence. There’s no wait. Not only can users follow these news accounts but they can follow others who may have had first-hand accounts of news-breaking incidents. We’ve seen this type of coverage with the events that took place in Ferguson, Mo. The Pew Research Center reported that in 2014, 14% social media users reported their own accounts of events through photos and 12% of users posted videos.
Print media has also witnessed this new type of journalism. So much so, it has left many in the marketing world wondering if print is dead. Print advertising revenues and circulations have declined since 2013. To survive in competition with online sources, printing companies have extended its reach to websites, digital pay plans, and social media platforms.
What’s next for media outside of the internet? Will its [the internet] accessibility, further affect its counterparts? Share with us your thoughts.